Buying a Franchise Instead of a Business Opportunity

America is a great place, you can start a business in just a day.

You have many options to chose from. You can go to the Franchise route and start one of the following: Food Franchise, Business Franchise, Automobile Franchise, Daycare Franchise, Fast Food Franchise, Retail Franchise, Hotel Franchise, Travel Franchise, Home-Based Business Franchise.

The opportunities are endless for eager business owners. The walks of life that prospective Franchise owners take is from all different paths.

Frustrated corporate workers, previous business owners, college graduates, even teachers choose the Franchise route.

Why do they choosing Franchising? Well, the statistics speak for themselves. -Less than 4% of franchises fail in their first year of operation -90% of franchises are said to still be in business ten years after opening

Independent start-ups, also known as just normal business opportunities are a bit different, well actually a lot different. -38% cease operation in twelve months of opening -90% are out of business by the tenth year

With the comparison of those two statistics alone, it is plain to see why people choose to go the franchising route versus just a normal business opportunity.

The Franchisors provide the franchisee with great support, products, and assistance in marketing.

Marketing is a crucial factor for franchises to gain market share within the first couple of years. If nobody knows about your business, it is hard to gain customers.

The Royalty Fees are supposed to help in regional and state-wide advertising efforts for the franchisee. The percentage that is used for advertising varies from franchise to franchise, but generally it is around 2-3%.

It is my belief that independent start-ups or business opportunities fail so quickly due to the lack of marketing and exposure.

The owners get discouraged very quickly and fold-up before investing too much time and money. This is unfortunate, because many of these businesses are great ideas and could offer a great value to the customer- many times even better then a franchise could offer.

Roger Morad is the expert columnist and article writer for ModernFranchises.com - He is an industry expert that reports daily on franchising and business opportunity news. Roger's background includes being a successful franchise owner and consultant for over 20 years.

www.modernfranchises.com is a leader in showing the latest Franchise Opportunities via its directory site. Research the Buying Franchises at ModernFranchises

Article Source: http://EzineArticles.com/?expert=Roger_Morad